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The Student News Site of Cape Coral High School

The Seahawk's Eye

The Student News Site of Cape Coral High School

The Seahawk's Eye

Jojo Siwa’s rebrand era is a major flop

Jojo+Siwa%E2%80%99s+rebrand+era+is+a+major+flop

Jojo Siwa’s reckless attempt at redeeming her childhood persona has been a recent hot topic. Everyone knows the child performer who was on Dance Moms and wore a frivolous bow tie, however, her re-debut induced more humiliation than positive feedback.

Jojo Siwa was a trendy child performer, her dazzling fits appealing to young girls. Her old music targeted children, but her present self wants to sharply contrast this old stereotype.

Siwa aimed to emulate Miley Cyrus’s jaw-dropping rebrand by transitioning to new music, her song “Karma” being the most popular. She strived to capture a defiant, antagonistic vibe via portraying herself as a “bad girl.” However, her rebranding has gone viral for the wrong reasons.

In one of her interviews, Siwa implies that she has founded some ground-breaking revolution and lumps her new tunes into the category of “gay pop.” This absurd statement is offensive, utterly demeaning to the LGBTQ+ community, and is also an oversimplification that discredits the work of queer artists.

In Siwa’s IHeartRadio interview, she was asked who would be her dream guest on her podcast. She replied, “let’s spice things up, one of my exes.” This shallow response displays her brazen character.

There is a chance that Siwa is staging her rebranding for the sole purpose of gaining internet popularity. This back-handed method of fishing for attention would be the only solid reasoning behind her madness.

It is evident that Siwa needs a reality check. She lacks the self awareness derived from constructive criticism, which she was seldom exposed to as a child.

Siwa contradicts herself in regards to the inspiration behind her dark theme. She claims to be influenced by former legends Michael Jackson, Elton John, and Prince, yet doesn’t even know Gene Simmons, her most accurate reference.

Some believe people have no right to judge Siwa for her indifference towards “haters.” This would be an agreeable stance minus the fact that Siwa has made several poor decisions and scandalous endeavors without taking any accountability.

Siwa was a cash cow for her family. Loads of money was stored in her fund through her early dancing career. Henceforth, her family couldn’t say “no” to her as she was their only viable source of income. In all fairness, Siwa’s insensitive behavior has reasonable grounds when interpreting the way her family exploited her wealth for their own gains. However, this does not justify her actions.

It is alarming that Siwa is buddy-buddy with Colleen Ballinger and James Charles. Both celebrities are menaces to society and there is no elaboration needed as to why.

Siwa and her mother were accused of mistreating their girl group, XOMG. Former member Leigha Sanderson revealed that Siwa made her cover her bleeding belly button with a Tampax and keep shooting. Jojo Siwa is developing into Abby Lee Miller 2.0.

Moreover, Siwa allegedly stole credit for producing the top-streamed soundtrack “Karma.” Producer Brit Smith originally wrote it for Miley Cyrus, but Cyrus rejected her gracious proposal.

 Siwa claims she doesn’t know who Brit Smith is. She denies ever stealing credit for the song, and believes that, “there’s no such thing as stealing.”

Perhaps one could sympathize with the narcissistic abuse she endured while on the Dance Moms cast. The toxic environment of the show forged her identity and practically made her a reflection of the show.

The pressure of the reality show took a mental toll on her. She is likely undergoing a major identity crisis due to adopting a fake character. She must be desperate to erase that former facade.

Her rebranding is setting her up for long-term failure. The only way to redeem herself is to fade into obscurity and pray that people forget about her infamy.

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Ysabela Gonzalez
Ysabela Gonzalez, Staff Writer
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